Unlike Apple, Starbucks has increased the number of stores at roughly the same pace as its sales increased. My nerves felt like they were in need of a good cup of tea. I was hopping mad, even with the battery I didn’t ask for and didn’t need. While Apple honored its warranty and gave me something for free, I didn’t feel like I was treated well. But heck, I got a free battery, so that makes everything OK! There were crying babies, screaming customers, non-circulating air and way too much stress. The wait at the Apple store was almost as bad as being stuck having to take a sick child to an an emergency room. ![]() ![]() But like everything in this world, no one gets anything for free. The repair (which was covered by warranty and was because of a defect) took 20 minutes.Ī very nice technician installed a new speaker and told me that he had also replaced my battery for free. I was at the store the next day as instructed and instead of being helped when I arrived (after all I had an appointment), I waited 20 minutes to check in and then another hour before seeing a technician. So I made an appointment for the next evening and was sternly instructed by the Genius Bar staff to be there no later than 10 minutes before my appointment. If my phone was going to get fixed I needed an appointment. Sometimes in life, that is just the way the cookie crumbles. Only people that own broken Apple products were sent away. People spending money on new products don’t have to wait. No one who buys a new iPhone, Apple computer or iPad needs an appointment. I wondered…in all of the promotional junk mail sent by Apple trying to get me to spend more money, how hard would it have been to mention that Verizon does not support Apple products and that I needed an appointment to fix a manufacturing defect?īut hey, at least everyone needs to get an appointment. It didn't take a genius to figure out the store didn't have enough staff.Īpple markets to me by e-mail at least once a week. This was the first time I was told I needed an appointment to get warranty service for a broken phone. I’ve had a cell phone since the late 1980s. Unless Apple spends money to rent more space, the Apple retail experience will remain crummy. No matter how many sales associates Apple hires to help the ever-increasing number of customers, the Boca store’s square footage isn’t getting any bigger. The local Apple store was small in 2005 and is the same size today. Should anyone be surprised that this formula does not work? ![]() Ten times the amount of sales being serviced by three times the number of stores.
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